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Empire Business – Advertising

In light of our recent visit to Podcast Movement as well as some stats measurement changes, we feel it’s time to revisit the topic of advertising in this week’s Empire Business. We cover everything from an update on our success / failures with advertising, the overall podcast advertising metrics, and even our opinions on the way podcast advertising is handled.

American Horror Story Podcast - 803 – Forbidden Fruit

Cecily and A.Ron had a lot of wild, messy, at times really gross fun with the latest installment of FX’s American Horror Story, “Forbidden Fruit”! A spine tingling scene of demonic possession! More Cathy Bots! Billy Eichner kicking post apocalyptic ass! VVITCHES!!! Enjoy our fresh, off the cuff thoughts and predictions, and don’t forget to send us some email for Feedback Friday! 

Better Cast Saul - 408 – Coushatta

We found ourselves in the minority of fans after watching AMC’s Better Call Saul’s latest episode, “Coushatta”. While not a bad episode per se, Jim and I were both let down by the actual scheme to befuddle the DA for Huell’s case, and taken off guard by the sudden shift in what we perceived as Kim’s character. On the other hand, caching up with Nacho was a rewarding experience, and we’re truly excited by the possibilities Lalo entering the picture presents. We discuss all this and more plus tons of great listener feedback with smart dissents in the landmark case of Bald Move vs. Kim Wexler. 

Bald Move Pulp - The Deuce – 203 – Seven-Fifty

HBO’s The Deuce moves out the LaLa land in the latest episode, “Seven-Fifty”. The title reminds us that even people that we think of as “good” are capable of terrible exploitation in this world, a reminder that Simon and Pecalanos like to give us every 10 minutes or so. Lori gets her time to shine without her pimp clouding her view, Eileen makes some slight headway towards securing the budget for her high concept adult film, while the first shot is fired in a mob war for control over NYC’s sex trade. We’ll be back later this week to talk Bojack Horseman and Ozark. See you then!