In this episode of Empire Business, Jim and I take another look at the seedy side of podcasting; advertising. We’ve got a new backend host to show off, a new ad partner, some thoughts on advertising and our philosophy regards it, and some exciting news about a partnership with Starburns Audio for an upcoming high profile project!
In light of our recent visit to Podcast Movement as well as some stats measurement changes, we feel it’s time to revisit the topic of advertising in this week’s Empire Business. We cover everything from an update on our success / failures with advertising, the overall podcast advertising metrics, and even our opinions on the way podcast advertising is handled.
We’re starting a new feature designed to give you a more transparent look into the day to day decisions and inner workings of the Bald Move empire, exclusively for our club members. In honor of one of the all-time great series and the one that gave us our start, we’re calling it Empire Business. It isn’t meant to be a regular weekly feature, it’s more of a “whenever we have something interesting to talk about and remember to turn the mics on” kind of thing. This episode covers podcast advertising. How it works, what are the unique challenges that Bald Move faces when securing advertising, and our plans for the future. We hope you enjoy it.